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We help companies find and retain loyal, passionate customers

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“People don’t care how much you know until they know how much you care.”

– Theodore Roosevelt


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What We Do

We Deploy the Modern-Day Strategies to Accelerate Your Growth

We accomplish this in three ways:

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With Branding and Messaging That Inspires

We marry compelling content with impactful design, moving your audience from passive bystanders to engaged prospects

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With Marketing Funnels that Convert

We map-out and build you a predictable customer journey that maximizes sales and lifetime value

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And With Campaigns that Drive New Revenue

We deploy the targeted outreach that will move your audience from passive bystanders, to active participants

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A Lean Approach

We believe sustainable growth occurs through clarity of vision and continuous improvement. Gone are the days of lengthy planning cycles. It’s about short iterative cycles based on testing and experimentation.

We help you learn and adapt quickly so every marketing dollar counts.

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  • Strategy – What don’t you know about your audience? We’ll help you uncover the hidden opportunities
  • Targeted Traffic – How will you spend your limited marketing budget? We can help you focus and prioritize
  • Top of Funnel – Is your offer compelling? Will it convert? We’ll craft an engaging presentation that captivates your audience and drives leads
  • Marketing Qualified Leads – Which prospects deserve your time? We’ll help you score and segment to capture the highest-value opportunities
  • Converted Sale – 69% of digital shoppers jump-ship. It’s never one thing. We’ll help you plug the holes and capture more traffic
  • Retention & Loyalty – What’s your average customer lifecycle? We can help you deploy a retention strategy that keeps your customers engaged

Home – Services Table

We Offer 3 Service Levels to Grow Your Company

Virtual CMO

Officer Level

Are you clear about your growth strategy? If not, you need a plan. Our V-CMO solution will guide you through the essential planning steps before launching your campaign. Once your plan is defined, you and your V-CMO meet frequently to ensure the execution of your campaign remains in alignment with your strategic goals.

This service requires a deep, high-level understanding of your business.

Implementation Lead

Manager Level

This is where we turn your plan into action. One of our trained, experienced Project Leads turns your strategic priorities into actionable projects and daily tasks, monitoring progress at every stage, and coordinating closely with your team to adapt quickly and improve performance.

This service involves daily interaction and efficient workflows to adapt on the fly as market feedback and dynamics continually shift.

Creative & Technical Services

Production Level

Our creative and technical teams bring your campaigns to life, then relentlessly optimize to grow sales at the lowest possible cost. Once your campaign is launched, we continually manage and improve. Or, we’ll train your own team to take-over the reigns. You’re never married to an outside agency.

This service requires daily interaction with skilled developers and creatives who bring diverse perspectives and backgrounds to every campaign.

Which Service is Right For You?

Do you need a well thought-out plan with milestones, priorities, and tasks clearly spelled-out? If so, our V-CMO solution may be the right fit.

Is your plan already defined? If so, one of our fractional Project Leads can deploy and manage your implementation ensuring close alignment strategy and execution.

Are your growth projects and campaigns already humming along? Do you simply need additional creative and technical support to increase capacity and scale your campaign? If so, we can help.

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“A roadmap wasn’t enough. We needed new thinking and the talent to execute. You generated more qualified leads in one month than we’ve seen during our last two years. You guys flat-out delivered.”

– David T.

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Home – About Us

About Us

We are a dedicated team of strategists, creators, writers, designers, and technicians, passionate about communicating in ways that inspire and move

Our committment to helping companies grow and thrive is our driving force

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Home – Dale Schierholt

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Team Member Snapshot

Dale Schierholt

Director, Sr. Editor

In one sentence, describe what you do?

I craft stories on film using settings that bring out each client’s narrative in a natural and authentic manner allowing for a strong connection with the desired audience.


Why is documentary filmmaking relevant today?

Today, with the sheer quantity of promotional content, the market craves authentic messaging without the spin or manipulation. It’s no longer about pushing out a message. It’s about pulling people in with engaging, customer-centric content that separates itself from all the noise and forges a deeper connection between brand and consumer.

How do you uniquely approach each new subject?

Each film starts with a simple on-camera conversation with the client. I go in with a clear understanding of the objectives, then allow the execution and nuance to unfold in the editing room. The story tends to emerge in an individual, organic way.


What attracted you to documentary filmmaking?

It was a culmination of a career that included work as a designer, photographer and writer, combining several disciplines into one storytelling medium.

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24701 La Plaza #205
Dana Point, CA 92629

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